Letter: Transition at ‘NewsHour’

Written By Unknown on Kamis, 20 Juni 2013 | 13.26

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"In the Glow of Television, Many Messages: Venerable Format of 'PBS NewsHour' Struggles With the New Era of Media" (Business Day, June 14) presents a skewed picture of the "PBS NewsHour" today.

The "NewsHour," like other media, has been going through a transition. During the process, PBS has worked closely with us to ensure our health and sustainability as a unique source for intelligent, in-depth and balanced reporting and analysis.

In addition to PBS and the Corporation for Public Broadcasting, the "NewsHour" continues to have support from corporations, foundations and generous people. The financial challenge in recent years has been the size of corporate commitments, and we have been taking measures to address the matter.

With a steady broadcast audience, the "NewsHour" has embraced the digital world vigorously. Through original content and innovation, Web expansion has been rapid. In the year to date, our average online audience (measured by unique visitors) is nearly double the size of the same period last year.

Our social media presence has grown to become one of the largest of any nightly television news program, allowing us to reach and engage with new audiences throughout the country on important public issues.

BO JONES
President and Chief Executive
MacNeil/Lehrer Productions
Washington, June 15, 2013


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