It's called "faking New York" — making a movie or television show in some other city with locales ginned up to resemble the one and only. "A lot of people were faking New York," says Katherine Oliver, the commissioner of the Mayor's Office of Media and Entertainment, looking back over the last 11 years. "They were making a movie about Rudy Giuliani in Montreal! Ridiculous."
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Things have turned around, as any New Yorker could see in checking out the production caravan parked last month on Riverside Drive, where the cast and crew of "The Good Wife" was, as usual, faking Chicago. In the current TV season, 26 prime-time series used locations in the city, versus seven a decade ago.
The industry accounts for an estimated $7.1 billion in direct spending in the city a year, employing more than 130,000 people. At the entry level are production assistants, running errands and holding up pedestrians. A case in point is Jessica Mayfield, who got her chance as a production assistant after graduating from the five-week "Made in NY" course designed by the city's media office and the nonprofit Brooklyn Workforce Innovations. She is a 27-year-old Manhattan native who needed a job three years ago and stumbled onto a career track while pausing at a film location. "I'm lucky," she says of being promoted from her boot-camp start to her latest job as a producer's aide specializing in actors' contracts.
New Yorkers complain about inconvenience, particularly when prime parking spots are taken over by film crew caravans. But Ms. Mayfield and the more than 400 production assistants who have gone through the program are the upside to all the klieg-lit commotion.
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