Letter: Spur to Charitable Giving

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"Charitable Giving From Head or Heart," by Paul Sullivan (Wealth Matters column, June 29): We take for granted that people should be free to give with their hearts and ignore their heads, but there is more at stake than the personal satisfaction of the donor. Charities respond to donor behavior, and when donors ignore effectiveness, charities do, too.

Collectively, Americans give more than $300 billion to more than 1.5 million nonprofits in the country every year, yet it is hard to see steady progress in overcoming our urgent social problems. Separating donations from evidence of effect only worsens this dichotomy.

Everyone who gives his time or money to charitable work expects and deserves an emotional reward. Until donors insist on using their heads as well as their hearts, however, the nonprofit sector will continue to give fund-raising priority over effectiveness, and the billions of people who need food, housing, education and medical care around the world will receive far less than they deserve.

MARK R. KRAMER
San Francisco, June 29, 2013

The writer, managing director of FSG, a nonprofit consulting company, is a senior fellow at the Corporate Social Responsibility Initiative at the Harvard Kennedy School.

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