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Contrary to "Frequent Fliers, Prepare to Pay More" (editorial, March 4), the "new distribution capability" messaging standard being developed by the International Air Transport Association will not require passengers to provide any more personal information to receive a fare quote than they do today. But those who do provide such information will enable the airline to personalize the offer, which is no different from what happens when a shopper visits a retail Web site.
Furthermore, airlines will have to conform to privacy laws and regulations governing customer data. And in a highly competitive business like aviation, travelers always have the option to take their business to another airline if they feel that they are being taken advantage of.
Travelers deserve a better shopping experience than they have today. The new standard will mean more transparency in the shopping experience.
The intense competition among airlines is driving innovations in service. Travelers who shop on airline Web sites can gain access to the full range of value-added options — enhanced meals, more legroom, lounge access and much more. But those options are not always available through travel agents because current messaging standards predate the Internet.
IATA is working with travel agents, airlines and distribution technology providers to enable travelers finally to shop with confidence regardless of the channel.
TONY TYLER
Director General and Chief Executive
International Air Transport Association
Geneva, March 5, 2013
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